Thanks to the Qburst team for migrating my blog to the latest Wordpress version. I am now ready to share what I have to offer. For last few months I have been mentoring three start ups in Internet, Media, and Energy space. The following five marketing approaches have worked for them.
- Consistent Press Releases – Highlighting the customers, the company growth, the people of the company, the products and services in a consistent manner at a regular interval provides a boost in building the share of voice in the market place.
- Sponsoring A Local Event - Sponsoring local events like the sports league, the robotics competition, the Lego league and other school events provide name recognition among the future customers and current audience.
- Leveraging Social Media – Creating profiles and contributing relevant information on various social media channels lead to new opportunities for connecting with customers and affiliates.
- Be Your Own Mobile Bill Board – Displaying your web site (URL) or Company Name via stickers, magnetic sheets on cars that are company friendly (like yours, spouses, friends) clearly shows a rise in visitors and conversions, at least from the local geographic area.
- Cautious Online Advertising – Online advertising is an art and a science, that many people do not understand. As a start up, engaging with SEM and other service providers could drain your resources very fast. A carefully measured approach with targeted online advertisement at a smaller scale is the first step to enter this area. Do not get carried by services provided by many SEM/SEO marketing companies, unless you understand the return on investment.